EDITORIAL DESIGN

EDITORIAL DESIGN

ONITSUKA TIGER

2025

Onitsuka Tiger Zine Design

Onitsuka Tiger Zine Design

Onitsuka Tiger Zine Design

This self-initiated zine pays homage to the iconic Japanese fashion brand Onitsuka Tiger, blending streetwear culture, heritage storytelling, and bold visual experimentation.

Onitsuka Tiger is a legendary Japanese sports-fashion brand founded in 1949 in Kobe, Japan. Over the decades, it has evolved into a globally recognised fashion label that blends vintage aesthetics, street culture, and Japanese craftsmanship.

Design decisions were influenced by the duality of tradition and modernity—a core element in Onitsuka Tiger’s DNA. The zine acts as both a visual archive and a creative reinterpretation, ideal for editorial lovers and brand enthusiasts.

This self-initiated zine pays homage to the iconic Japanese fashion brand Onitsuka Tiger, blending streetwear culture, heritage storytelling, and bold visual experimentation.

Onitsuka Tiger is a legendary Japanese sports-fashion brand founded in 1949 in Kobe, Japan. Over the decades, it has evolved into a globally recognised fashion label that blends vintage aesthetics, street culture, and Japanese craftsmanship.

Design decisions were influenced by the duality of tradition and modernity—a core element in Onitsuka Tiger’s DNA. The zine acts as both a visual archive and a creative reinterpretation, ideal for editorial lovers and brand enthusiasts.

This self-initiated zine pays homage to the iconic Japanese fashion brand Onitsuka Tiger, blending streetwear culture, heritage storytelling, and bold visual experimentation.

Onitsuka Tiger is a legendary Japanese sports-fashion brand founded in 1949 in Kobe, Japan. Over the decades, it has evolved into a globally recognised fashion label that blends vintage aesthetics, street culture, and Japanese craftsmanship.

Design decisions were influenced by the duality of tradition and modernity—a core element in Onitsuka Tiger’s DNA. The zine acts as both a visual archive and a creative reinterpretation, ideal for editorial lovers and brand enthusiasts.

50K

INTERACTIONS

0.5K

SOCIAL LIKES

50K

50K

INTERACTIONS

INTERACTIONS

0.5K

0.5K

SOCIAL LIKES

SOCIAL LIKES

3 aQUITANIA WAY, DOCKLANDS, VIC 3008, AUSTRALIA

EZREAL DESIGN

zyywty@gmail.com
+61 423 518 409

CRAFTED BY
© Elvis zhu

3 aQUITANIA WAY, DOCKLANDS, VIC 3008, AUSTRALIA

EZREAL DESIGN

zyywty@gmail.com
+61 423 518 409

CRAFTED BY
© Elvis zhu

3 aQUITANIA WAY, DOCKLANDS, VIC 3008, AUSTRALIA

EZREAL DESIGN

zyywty@gmail.com
+61 423 518 409

CRAFTED BY
© Elvis zhu

  • EZREAL.DESIGN CRAFTED BY ELVIS ZHU 'JOB'S NOT FINISHED'