GARY RICHARdSON

The visual identity for independent photographer Gary Richardson captures the raw, unpolished honesty at the heart of his work. Drawing inspiration from the textured imperfections and human warmth in his imagery, the system employs a bold, handcrafted logotype paired with a deep, earthy red-and-brown palette. This combination evokes both the physicality of analog photography and the timeless grit of stories told through a lens.

Typography is expressive and imperfect by design, reflecting Gary’s pursuit of authenticity over polish. Minimal yet striking layouts allow his photography to remain the focal point, while consistent visual elements create cohesion across stationery, invitations, and personal branding tools.