BOOKLI STUDIO

I have recently taken on the redesign of the logo for a children's English education institution in China. The clients want to retain their original elephant logo while upgrading the brand's visual identity to better align with their children's education services. The new logo integrates the gesture of a child raising their hand with a reimagined elephant shape.

This process highlights the evolution from initial concept to final logo, emphasizing ideation, visualization, and refinement. The final logo effectively combines multiple elements to create a distinctive brand identity. The logo's color and graphic choices are deliberate, aligning with the brand's core values and target audience. The render image below helps assess the logo's effectiveness and recognition.